Welcome to the brighton data forum!
In-person attendees: please arrive at 18:30 for snacks and socializing before the talk.
Remote attendees: we will start broadcasting the meeting at 19:00 at this zoom link.
Daniel will talk about exciting, recent changes coming to Google Analytics in a presentation titled “GA4: Machine Learning made easy?”
With the pivot to Google Analytics 4, many are realising that it’s not a simple switch over from Universal Analytics. However, GA4 also has a suite of new tools and features, specifically Machine Learning models, that are avaliable to everyone for free. But is this a good thing or bad thing…