Amazon's Culture of Innovation
Robert Hodges, Digital Innovation Lead @ Amazon
Amazon has a peculiar approach to innovation that is intrinsically linked to how we use technology, and organize our teams. In this session, you’ll be introduced to how we innovate at Amazon, organized around four interdependent elements: Culture, Mechanisms, Architecture, and Organization. You’ll have the chance to dive deeper on each topic, including Leadership Principles, Working Backwards, and 2-Pizza Teams.
As the Head of our Digital Innovation program in the UK, Rob shares our approach to innovation and delivers bespoke engagements with customers. Rob has worked in innovation, insights, and strategy for 15 years. He has experience in corporate innovation, as Head of Innovation at Samsung Europe, and in the consulting space launching new products and services for global brands.